Register Now
Restaurant Marketing Strategies for Success in Saudi Arabia and UAE

Restaurant Marketing Strategies for Success in Saudi Arabia and UAE

Marketing Strategies aren’t just a routine, it’s the way to achieve your marketing and sales goals. So before starting any marketing activities, make sure that you set a SMART and efficient strategy.

 

In this article, we will provide you with all you need to know about setting an efficient strategy. And the secret of the top restaurant marketing strategies you can use to gain more customers.

 

Tips Before Setting Your Restaurant Marketing Strategy

Importance of Online Presence for Restaurants

According to the Modor Intelligence report “the online food delivery market in MENA region is expected to reach 17.4 billion dollars by 2029”. So a strong online presence with user-friendly ordering options is vital to capture a share of this growing market.

 

According to the last report, your online presence is the lifeblood of your success. So equip your restaurant with a website, and mobile app. then make sure that your restaurant has an active plan for social media, email.. etc.

 

Understand Your Target Audience

Every marketing plan starts with the audiences’ characters and ends with more profits. Understanding your target audience enables you to craft messages that fit their characters.

Understanding your target audience in marketing language is called “determining your business buyer personas”. You can set your target audience personas by searching about their demographics, ages, gender, pain points, and ambition.

 

Having profiles for the restaurant personas helps you:

  • Know the language, accent, and writing styles you must use in marketing messages.
  • Know their interests which helps you set the offers, Like launching a new offer because of an important upcoming event for them.

 

Steps To Set A Restaurant Marketing Strategy in Saudi Arabia and UAE

 

A marketing strategy should contain…

  • Clear Goals: in this section, you need to determine what you want to achieve with your marketing strategy. These goals should be SMART; S: for specific, M: for measurable, A: for Achievable, R: for Relevant, and T: for Time-bound.

 

  • SWOT Analytics: It’s the analytics you should do for your business and the competitor. It stands on; S: strengths, W: weaknesses, O: Opportunities, and T: Threats.

 

  • Choose The Right Channels: to ensure this mission is perfectly done you need to answer the following questions:
  • How can you reach your audience?
  • What’s your marketing budget?
  • What are the goals you target?

 

  • Content Strategy: it’s time for the content strategy. Here you can determine the language you will use in your content pieces, the tone of voice, and the content types. All of the past steps depend on real research on your buyer personas.

 

After doing the above, it’s time for the top strategies depending on the best channels for KSA and UAE restaurants.

 

Leveraging Social Media for Restaurants

Top restaurants in both countries have a strong presence on social media channels. The challenge is to decide the focus channels; Facebook, Instagram, Snapchat, X, or TikTok. The secret here is to dominate the platforms your ideal customers frequent.

 

Takeaway Tips for Restaurant Social Media Marketing

  • Set a simple strategy for all social media depending on the type of content (video, written posts, images, infographics..etc).
  • Engage with the related trends.
  • Keep an eye on the analytics
  • The priority for the visual content type.
  • Take a real shoot from your restaurant
  • Creativity isn’t more important than doing it right.
  • Engage with your audience.

 

Utilizing Influencer Marketing

Influencers can shorten the time and effort you need to reach your goals. So you can set your marketing strategy depending on using influencer marketing or Affiliate marketing as we called.

 

Takeaway Tips to Manage the Influencers’’ campaigns

  • Use an influencer platform like Modash
  • Offer commission as a payment way for your campaigns
  • Keep an eye on the analytics during and after launching the campaign.
  • Choose influencers that have the same audience categories you target.

 

Hosting Events and Promotions

Promotion and events always work, so have a space in your marketing strategy to host events in your restaurant.

Therefore, promoting social media and the restaurant mobile application attracts new customers and keeps them current.

 

Takeaway Tips

  • Choose events that your audience is excited about.
  • Make ads on social media about the upcoming events
  • Make sure that the event info is clear

 

Focus on generating a conversion on your restaurant app and website

The importance of leading your customers to download the restaurant mobile app or register on the website converts quick visits to repeatable visits. Which leads to more sales and more profits.

Otherwise ordering through your mobile app or website lets you get the client’s data like email, phone number, area, and favorite items to use in the marketing campaigns.

 

Finally, having a mobile app and website for your restaurant makes your marketing campaigns more effective as what you spend on marketing activities gets a regular customer.

Chat With Us